Zen
Zen, a home for sneakerheads, showcases the stories behind iconic products. The design prioritizes simplicity clarity, and openness—and envelops users in sneaker culture and community.
The typography features Gerstner Program and Söhne Breit, balancing function and expression. The typographic scale is classic, setting constraints yet allowing for deliberate and appropriate design choices. The simple color palette features a small set of grays for the majority of the UI, and a handful of accents for status indicators and other semantic needs. Detailed motion specifications were developed, creating a consistent framework for how elements should move within the experience.