The New York Times Company
Drawing inspiration from annual reports found in The New York Times Archives, the design features a classic 3-column approach that creates a print-like aesthetic while being fully responsive to different screen sizes. Rules span the full width of the site, allowing for bold and colorful interactive states, taking cues from the marigold Venetian plaster found throughout the NYT building’s public spaces.
The typography leads with Franklin Gothic, typically the more work-horse typeface in the NYT identity. In contrast, the more elegant and iconic Cheltenham is more prominently featured showing statistics, and in the history and awards sections which boasts a dark theme for extra immersion.
nytco.com