2018The New England Journal of MedicineWebsite

The New England Journal of Medicine

Advancing the legacy brand in the digital space, the 200 year old medical resource revitalizes—a focused tool that serves users throughout their medical careers.

The NEJM identity and design system are built around the typefaces Scala Sans by Martin Majoor and Quadraat by Fred Smeijers, which combine to create a recognizable, legible, and timeless typographic palette. The UI elements are minimal and unobtrusive, with the exception of bright NEJM orange call-to-actions.

nejm.org
Designed at AREA 17 in collaboration with Kemp Attwood, Isaac Daniels, Mike Byrne, Tom Rattigan, Pat McQueen, Derick Melander, and Christophe da Silva.