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The New York Times Events

2022Website

Adhering to the iconic identity of The New York Times, the first iteration of a highly modular and scalable event platform was designed and built. Ensuring a mobile friendly experience, the hub for live and virtual events consolidates past and future live journalism experiences while creating an online space for users to make connections.
The event platform's design system draws inspiration from the NYTCo website, though the more evolved methodology now included a more detailed breakdown of typographic elements, spacing-sets, and color-theming. The color tokens and back-end are set up in such a way that allow editors to invert and add color to certain parts of the experience, befit to the specific event’s branding.

The architecture is straightforward with only a few templates, the most robust of which is the event-detail page for tentpole events like Food Festival and DealBook. To reduce scrolling, this page has a distinct navigation for mobile and desktop users, where sections are collapsed and expandable on smaller screens, and an anchor navigation is implemented to make sections easily accessible on larger devices.

www.nytimes.com/events

Designed at AREA 17
Designer: Miguel Buckenmeyer, Marius Roosendaal
Application Engineer: Eric Keania
Interface Engineer: Joe Critchley
Producer: Rebecca Bullok
Strategist: Jassica Bouvier
Product Director: Mike Lee
Technical Director: Powell May
UX: Anna Christine

Marius Roosendaal

Amsterdam Ad Blog