Zen, a home for sneakerheads, showcases the stories behind iconic products. The design system prioritizes simplicity and clarity, with a contemporary and deliberate aesthetic that eschews ornamentation. Built upon a simple, monochromatic color palette and emphasizing openness, Zen welcomes users and envelops them in its culture and community.

Designed at AREA 17

Producer: Rebecca Bullok
Product Director: Mike Lee
Strategist: Tucker Lorentzen
UX: Brendan Lam