The Art Institute of Chicago

Digital

,

Branding

Transparency—an unmistakable feature of the Modern Wing of the museum—has been applied throughout the art direction. With the pairing of Sabon Next and Ideal Sans a warm and elegant aesthetic is achieved, complimenting the vast catalog of artworks. 

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Credits
Designed at AREA 17.

Application Engineer: Fernando Petrelli
Creative Director: Kemp Attwood
Interface Engineer: Mike Byrne
Producer: Angela Bliumis, Jesse Golomb
Product Director: Pat McQueen
Technical Director: Iain Lawson
UX: Christophe da Silva