The OXMAN design system features a simple, but impactful typographic approach with only a handful of styles. The color scheme is exclusively black and white, drawing attention to the surreal, vivid imagery of the work.
The website’s architecture consists of a landing template, outfitted with an immersive and animated hero module, and a detail template for projects that prioritizes media—from still images to looping videos to embedded documentaries, in clearly-organized grids to organic masonry patterns—interspersed with facts and statistics relating to the work. Projects are implemented as modals, layered onto the landing page, creating easy in-and-out access for users. Despite the simple structure, the flexibility of the modular design enables distinction between the individual pages.
︎︎︎oxman.com
The website’s architecture consists of a landing template, outfitted with an immersive and animated hero module, and a detail template for projects that prioritizes media—from still images to looping videos to embedded documentaries, in clearly-organized grids to organic masonry patterns—interspersed with facts and statistics relating to the work. Projects are implemented as modals, layered onto the landing page, creating easy in-and-out access for users. Despite the simple structure, the flexibility of the modular design enables distinction between the individual pages.
︎︎︎oxman.com
