The OXMAN team's new visual identity, designed by Michael Bierut's team at Pentagram, was expanded into a simple digital system that emulates a curated exhibition experience. The thin, minimalist typography complements the organic, baroque shapes of the work; where the two overlap a subtle inversion effect can be found. Following the exhibition, the site has been extended to fully showcase OXMAN's new strategy and practice.
︎︎︎oxman.com
︎︎︎oxman.com
![](https://freight.cargo.site/t/original/i/f491dc35f9ed84d1a208002c4fe1e2be617082302485e952198974c2866b3635/oxman-072x.jpg)
![](https://freight.cargo.site/t/original/i/05bbed082383b256fa917349c171933616b6aefa6aff402f353b97dd58655c8c/oxman-052x.jpg)
![](https://freight.cargo.site/t/original/i/cade3a31e9e911c112d218c6501fec4f6f0b94672dc6092d217b856261b3f358/oxman-032x.jpg)
![](https://freight.cargo.site/t/original/i/b0775851ebfaa07791a3540c1a205b268e745f54c660b630ddc4440135da809d/oxman-022x.jpg)
![](https://freight.cargo.site/t/original/i/37af72951b8684ebedd155cb597c88b3d390ff908d86badb20f47808892d14f0/oxman-042x.jpg)
![](https://freight.cargo.site/t/original/i/f0894f4a9f15e7b27cbab5b96c7aeec747eae5ef2e8328cc3f65495582e3b629/oxman-062x.jpg)
![](https://freight.cargo.site/t/original/i/fec0de0586f5fa368eed913febae4a943c2228c45a61fc3e49993c07ab1f02be/oxman-012x.jpg)
![](https://freight.cargo.site/t/original/i/3000eab762ed48caf767458c93a68a861f927492d69845c3e3aa27ee249cdf10/oxman-082x.jpg)
![](https://freight.cargo.site/t/original/i/1c2e5b44048572f6bbcffb9caf04198c82ee5bb804c5b8ea62543b683fb98e39/oxman-102x.jpg)
![](https://freight.cargo.site/t/original/i/0a0eb28c7eb969ea926164220a4a22c75e88188cbfa27d867e4970ac5ac491c7/oxman-092x.jpg)
![](https://freight.cargo.site/t/original/i/04de11fb95a4cc961cfa2a3e906755b84ee98b7fcb62c012f1d0f1b7c6343eee/oxman-112x.jpg)
![](https://freight.cargo.site/t/original/i/ad32cdb4296c3f7a6b01c9ada6e2622c8c0f917c094cee6c05930c1aa280c7d6/oxman-122x.jpg)
Credits
Designed at AREA 17
Application Engineer: Joyce Verheije
Interface Engineer: Patrick Vezina
Producer: Jesse Bennett
Product Director: Mark Jarecke
Technical Director: Powell May
Application Engineer: Joyce Verheije
Interface Engineer: Patrick Vezina
Producer: Jesse Bennett
Product Director: Mark Jarecke
Technical Director: Powell May