The OXMAN team's new visual identity, designed by Michael Bierut's team at Pentagram, was expanded into a simple digital system that emulates a curated exhibition experience. The thin, minimalist typography complements the organic, baroque shapes of the work; where the two overlap a subtle inversion effect can be found. Following the exhibition, the site has been extended to fully showcase OXMAN's new strategy and practice.
︎︎︎oxman.com
︎︎︎oxman.com
Credits
Designed at AREA 17
Application Engineer: Joyce Verheije
Interface Engineer: Patrick Vezina
Producer: Jesse Bennett
Product Director: Mark Jarecke
Technical Director: Powell May
Application Engineer: Joyce Verheije
Interface Engineer: Patrick Vezina
Producer: Jesse Bennett
Product Director: Mark Jarecke
Technical Director: Powell May