A confident, immersive, and accessible design system was developed, building on the visual identity designed by Studio Scott. The design embraces tight margins and generous open spaces, creating structure and clarity through a meticulous rule-system and contrasting weights of Graphik. The resulting set of introductory landing pages unites the organization's expansive art, knowledge, and resources in a cohesive and compelling way.


Co-designed at AREA 17

Designer: Isaac Daniels
Interface Engineer: Tim Brook, Yanhao Li, Mike Byrne
Producer: Jesse Bennett
Strategist: Taurean Butler
Product Director: Laura Sanchez
Technical Director: Quentin Renard
UX: Christophe da Silva
Creative Director: Kemp Attwood