Getty
Digital
A confident, immersive, and accessible design system was developed, building on the visual identity designed by Studio Scott. The design embraces tight margins and generous open spaces, creating structure and clarity through a meticulous rule-system and contrasting weights of Graphik. The resulting set of introductory landing pages unites the organization's expansive art, knowledge, and resources in a cohesive and compelling way.
︎︎︎getty.edu
︎︎︎getty.edu
![](https://freight.cargo.site/t/original/i/133aeabbb9d951728ca33cb505db3cfd7e5205dffe00ac9ab0264db4d34830e6/getty-01.jpg)
![](https://freight.cargo.site/t/original/i/2fe82b8ff0e2527d0d29c78b1e015f832e47feb670a7313d543380250e6a0393/getty-02.jpg)
![](https://freight.cargo.site/t/original/i/d700f7dd25b1f8b7ec630486b3ef2a9d4783a7bb4f93cb223c88583960cb8e54/getty-03.jpg)
![](https://freight.cargo.site/t/original/i/8ca548706da7e78859c990457c6b99b4233e3aa824566f72c26bf9e7a8c821d7/getty-04.jpg)
Credits
Co-designed at AREA 17
Designer: Isaac Daniels
Interface Engineer: Tim Brook, Yanhao Li, Mike Byrne
Producer: Jesse Bennett
Strategist: Taurean Butler
Product Director: Laura Sanchez
Technical Director: Quentin Renard
UX: Christophe da Silva
Creative Director: Kemp Attwood
Designer: Isaac Daniels
Interface Engineer: Tim Brook, Yanhao Li, Mike Byrne
Producer: Jesse Bennett
Strategist: Taurean Butler
Product Director: Laura Sanchez
Technical Director: Quentin Renard
UX: Christophe da Silva
Creative Director: Kemp Attwood